UK Only Article:
standard article
Issue:
Time for a double dip?
Fly Title:
The high-tech industry
Rubric:
Britain has produced too few world-class technology firms. Is that about to change?
Main image:
20110806_BRD001_1.jpg
MICHAEL LYNCH, chief executive of Autonomy, a Cambridge-based software firm, is showing off Aurasma, its new smartphone application. It recognises objects and then displays related video, commentary and user-created graphics around them, creating an augmented version of what the smartphone “sees”. Mr Lynch hopes Aurasma will quickly capture the lion's share of a fast-growing market for web-browsing based on visual triggers rather than words. “It's a platform,” he says, “so it is hard to predict its use.” The more people embrace Aurasma, Mr Lynch reckons, the more businesses and advertisers will make content for it, and the more lucrative it will be for Autonomy.
This sort of virtual cycle—where users flock to a single technology “platform”—is what sets the ...
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