Issue:
The 2011 oil shock
Fly Title:
Tablet computers
Rubric:
Apple’s revamped iPad will be hard for its competitors to beat
Location:
SAN FRANCISCO
Main image:
Keep taking the tablets
Keep taking the tablets
WHEN the iPad was launched last year, it was dubbed “the Jesus tablet” because of the quasi-religious fervour with which it was greeted by consumers worldwide, who have since snapped up more than 15m of them. Now Apple wants to create even more converts. On March 2nd Steve Jobs, its boss, returned briefly from sick leave to introduce the iPad 2, a revamped version that will compete with a host of rivals now coming to market.
Among these are devices such as Motorola's Xoom that are based on a new version of Google's Android operating system designed specifically for tablets. Android-based smartphones have rapidly eroded the market share of Apple's popular iPhone. But when it comes to tablets, the iPad's lead should prove more durable.
For a start, Apple has had the tablet field to itself for a year, ...
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