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Print Rubric:
If you want loyalty, get big data
Print Headline:
Forsake all others
Print Fly Title:
Loyalty schemes
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Issue:
What machines can tell from your face
Fly Title:
Forsake all others
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THOSE of a cynical bent might think Tom Stuker a glutton for punishment. Over the years, Mr Stuker has flown more than 18m miles (29m kilometres) on United Airlines, a carrier not always renowned for treating its passengers tenderly. Mr Stuker may possess the world’s most impressive frequent-flyer account. Over the past half-decade he has averaged over 1m miles a year with United.
Mr Stuker is extreme in his devotion. But engendering customer loyalty is something that nearly all firms strive for. Most fail. The average American household belongs to 28 loyalty schemes. The country is home ...
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