WHEN the nature of the firm was decoded by Ronald Coase in 1937, he identified the idea of "transaction costs"—for which earned a Nobel Prize in Economics in 1991. They were a function of the information flows within and outside the firm. Today, what does big data mean for corporate structure and strategy? These questions were the topic of an on-stage interview between Philip Evans of the Boston Consulting Group and Kenneth Cukier, the data editor of The Economist, at our Ideas Economy: Information 2012conference on June 6th in San Francisco (full video above).
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