UK Only Article:
standard article
Issue:
The man who must change China
Fly Title:
Thai multinationals
Rubric:
Led by the food industry, Thailand’s companies are quietly going global
Location:
BANGKOK
THEY don’t look like much. But the tins displayed in the boardroom of Thai Union Frozen (TUF) in Bangkok have propelled this little-known company into the league of global multinationals. As befits Thailand’s biggest canned-seafood producer, there are plenty of its local tuna and sardines on show. But pride of place goes to TUF’s foreign acquisitions: tins of John West, Britain’s leading brand of tuna; of Petit Navire and Parmentier, France’s top tuna and sardine brands respectively; and of Chicken of the Sea, the largest canned-tuna brand in America.
This collection represents about a fifth of the world’s output of canned tuna. But since there is little to identify TUF as the owner of the brands, foreign fish-munchers have probably never heard of the Thai parent company, despite sales of over $3 ...
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